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Sunday, July 20, 2008
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Cadbury TVC Wins the Grand Prix at Cannes
Cannes has always been a great place for movies, directors and actors to get the credit that they deserve. But Cannes also has an advertising award week that is similar to the the Oscars for any ad man around the world. My former company got Agency Network of the year but the top prize went to Fallon a very creative agency in London. Here is the TVC for Cadbury that won the Grand Prix last night. -
The Politics of Fear
Kudos to the New Yorker for putting the "The Politics of Fear," as the cover is called, with all of its upsetting realities, on the table. I think it's an amusing satirical illustration for a piece that dissects all the prejudice and misinformation that is out there.
Friday, July 18, 2008
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Green Marketing and Communications
In the world of "green," marketing has unique challenges, not the least of which is the lack of standards for determining what it means to be a green product, or a green company.
Along with the rise of green consumers, Activate see the rise of eco-labeling, green advertising and the importance of environmental reporting. That creates the opportunity for just about anything to be marketed as green, from simple packaging changes to products and services that radically reduce materials, energy, and waste.
I will publish a top ten list this week for green products. -
Gore Sets 'Clean' Energy Goal for Next President
Just as John F. Kennedy set his sights on the moon, Al Gore is challenging the nation to produce every kilowatt of electricity through wind, sun and other Earth-friendly energy sources within 10 years, an audacious goal he hopes the next president will embrace.
The Nobel Prize-winning former vice president said fellow Democrat Barack Obama and Republican rival John McCain are "way ahead" of most politicians in the fight against global climate change.
Rising fuel costs, climate change and the national security threats posed by U.S. dependence on foreign oil are conspiring to create "a new political environment" that Gore said will sustain bold and expensive steps to wean the nation off fossil fuels.
Gore is set to attend the Unesco Global Summit for Ecology in November in Japan. The Summit is organized by Activate.
Thursday, July 17, 2008
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Tokyo Fashion Week, September 7, 2008
Will write more soon.
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About Me
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After working globally for both McCann Erickson and BBDO Worldwide I started Activate Japan a unique marketing company. No matter who the client is, we know that we must take a business-based approach to communications. We start and execute every assignment with the assumption that there is a tangible business goal to achieve and that our communications strategies must align with the business objectives of our clients. We couldn’t imagine starting any other way.
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Life is what happens while you are busy making other plans. John Lennon
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"it's kind of fun to do the impossible,"-Walt Disney
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"Anyone who stops learning is old, whether at twenty or eighty. Anyone who keeps learning stays young." - Henry Ford
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