This is how a business marketer should think.... "Performance is everything. It's the way you look at your grades. Ultimately, it doesn't matter how creative the ad is; it's not how beautiful it looks; or how funny; or whether or not it wins an award. It is simply results. Does the communication deliver the desired results? Does it meet it objectives? If not, it has failed." ~message from Peter DruckerSweEt_rosEs: weblog - photos - videos - audio - pulse - profile - subscribe!
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Original: 3/30/2004 3:46 PM
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Posted 3/30/2004 3:46 PM - 0 comments
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