Friday, July 25, 2008

• Roots “FLICK OFF” Campaign

  

   

  Made you look didn’t it! Did you think the above was telling you to “[BLEEP] OFF”? It says, “Flick Off,” as in flick off the power when not in use.

  There’s a good chance quite a few of you had to do a double-take or look a little closer.  That’s exactly what Roots wants you to think when you see it on a t-shirt worn by a friend or even a random passerby.  The image above is part of Roots campaign to make the environment better off by conserving energy and make people become more conscious about taking better care of the environment.

  For those of you unfamiliar with Roots, that’s okay.  It’s a Canadian brand that hasn’t quite made its way into the cerebral real estate of American consumers yet.  “Roots is Canada’s leading lifestyle brand known around the world for its wide range of quality leather goods, clothing and accessories.” (Source: www.roots.ca)

  I LOVE Roots’ “FLICK OFF” campaign.  Currently, it is my favorite campaign................

   

  For More VISIT: www.beneaththebrand.com

   

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