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Our Blog site has moved!

Mon, 15 Sep 2008 17:56:28 GMT

Please visit the new location of our blog at http://tastidlite.com/blog

This site will remain an archive. Please update your bookmarks.

Fashionably Fresh Tasti D-Lite at Fashion Week

Thu, 11 Sep 2008 17:14:12 GMT

Tasti D-Lite recently participated in the 2008 Mercedes Benz Fashion Week (Sep 5-12) events in Byrant Park. Guests were treated to samplings in the main tent and backstage at various times throughout the week.

NY Times ran this article and several celebs and socialites were caught enjoying a treat at Fashion Week.

National Media Spotlight Shines on Tasti D-Lite

Tue, 26 Aug 2008 18:12:03 GMT

We previously mentioned the abundance of information in the social media related to Tasti D-Lite. Our customers are fanatics and they are sharing their Tasti D-Lite experiences all over the web. It seems the national media has finally caught on to what our customers have been talking about. We believe this recent attention is just the start of what is to come with some big events planned for September at our two new flagship stores.

This Wall Street Journal article focuses on the expansion plans for Tasti D-Lite. Fox Business subsequently followed up with this interview, then came the NBC Today Show with this piece. CBS joined in with this segment.

What next?

Stay tuned for more information on the Tasti D-Lite brand re-launch.

Tasti D-Lite coming to New York’s #1 Landmark

Wed, 25 Jun 2008 17:06:46 GMT

The First New Tasti D-Lite Store Set to Open in the Empire State Building This Summer!

(June 24, 2008—New York, NY) Tasti D-Lite, New York’s favorite guilt-free dessert is teaming
up with another New York icon to give New Yorkers the first look at this revitalized brand. The
newest Tasti D-Lite store is set to open in the Empire State Building this summer, inviting New
Yorkers and tourists alike to dessert their guilt with Tasti D-Lite.

“We are thrilled to be bringing New York’s dessert icon to one of New York’s most famous cultural
landmarks,” says CEO Jim Amos, “The Empire State Building is a natural fit for our brand which
began in New York and is soon to be available across the country and around the world.”

The Empire State Building location is the second company owned lease to be signed. The flagship
Tasti D-Lite store will also open this summer at 60th and Broadway. In September, Tasti D-Lite will
stage a gala grand opening and brand re-launch at both locations.

For over 20 years, Tasti D-Lite—the world's number one good-for-you dessert—was sold
through more than 60 independently owned and operated locations throughout New York. Now,
Gotham’s favorite healthy frozen treat has a fresh image that is being taken worldwide. Tasti D-Lite
plans to build a 500-center franchise network in just five years. With a world-class operating
team, the company is undertaking a program of product innovation by bringing science and
nutrition to the offerings, a complete focus on service improvement, flavor innovation, and
customer involvement.

For additional information about Tasti D-Lite, please log onto www.tastidlite.com
# # #
Press contact:
Jodi Hassan at ALISON BROD PUBLIC RELATIONS
212.230.1800 or jhassan@alisonbrodpr.com

Mobile Tasti Hits the Road

Tue, 24 Jun 2008 17:01:38 GMT

Recently, the "Mobile Tasti" van participated in the Love Heals benefit in the Hamptons. This annual benefit was inspired by and dedicated to the memory of Alison Gertz, a young Manhattanite who died of AIDS in 1992. For the last 15 years, 50,000 young people annually are given the message of safer sex practices through speakers’ bureaus, educational videos and lesson guides. The organization has made a footprint and continues to grow as its message of love, hope and safety in sexual practices spreads.More information on the recent event can be found here.

Be on the lookout for more appearances of the Mobile Tasti van

Top 10 List - Best Customer Quotes from the Web

Thu, 22 May 2008 19:01:55 GMT

Who doesn't love a good Top 10 List? We have gathered together some of the best quotes from around the web related to Tasti D-Lite. Each of these unsolicited entries have provided us permission to share just a glimpse of their Tasti experience.

10)   "Tasti D is pretty much our favorite place on earth."   -Jodi & Cerina   Found here.

9)    "And now, I must step out for my nightly fix of Tasti D*Lite. I have a $2.75/ day habit. I hope they have Oreo Cookie!" - Valerie F. Found here.

8)    "There was a time I used to eat it everyday. I am a bit better now,…"   -Rori   Found here.

7)    " "For the first time I can honestly say that piece of luggage which you call a purse is actually useful," he said shoving our contraband into my bag. We managed to get two cups of Tasti D (with lids) in as well before we rushed to buy the (movie) tickets across the street." -Carrie G. Found here.

6)   "I fall victim to its charms almost daily." -Julia N. Found here.

5)   "Jenny, you have to come back. It just isn't Tasti D-lite without you... even though it's just as yummy whether you're here or not." -Monica F.   Found here.

4)    "Running, running, running home as fast as I could to savor the creamy deliciousness that I was carrying."  -Laura   Found here.

3)    "...the basic ingredients in Tasti D are listed on their website. And most of the words are ones I'm familiar with." -Scott R. Found here.

2)    "If Tasti D-Lite frozen yogurt were a woman it would have a restraining order against me." -Matthew S. Found here.

And our #1 pick for best Tasti D-Lite Customer Quote on the Web:

1) "I like to imagine that until the moment I step into the store, the flavors of the day have yet to be decided, and as I push the door open, the frozen dessert gods scan my soul and offer flavors as some sort of karmic redemption." -Sam D. Found here.

Dessert Your Guilt with Green Tea and PB Moosemellow

Thu, 22 May 2008 17:01:47 GMT

FOR IMMEDIATE RELEASE

Memorial Day Weekend, Tasti D-Lite Rolls Out its Two Newest Flavors of The World’s Leading Good-for-You Frozen Dessert: Green Tea and PB Moosemellow

(May 14, 2008—New York, NY) Eating right is not a new idea, but sometimes it’s pretty hard to do. For more than twenty years, Tasti D-Lite has been making it easier and today Tasti is introducing it’s two newest ways to indulge guilt-free. This Memorial Day weekend, Green Tea and PB Moosemellow will join the Tasti D-Lite family of more than 100 mouth-watering flavors, as they’re introduced at 40 participating Tasti D-Lite franchised locations (listed at www.tastidlite.com/participating).

“Tasti D-Lite has always been committed to making delicious treats that the consumer can feel good about eating,” says Tasti D-Lite CEO Jim Amos. “Green Tea and PB Moosemellow are the latest unique flavor choices for health-conscious people who don’t want to miss out on great taste.”

As it’s name implies, Green Tea captures one of the hottest flavor trends with a light, refreshing twist anyone can enjoy … at just 70 calories, 10 grams of carbs, and 1.5 grams of fat per 4 fl. oz. serving. PB Moosemellow combines the flavors of chocolate and marshmallow with a hint of peanut butter to create a rich, indulgent treat. When you taste it, you’ll swear there are chunks of chocolate and swirls of marshmallow creme, but it’s all Tasti at only 100 calories, 15 grams of carbs, and just 3 grams of fat per 4 fl. oz. serving. Like all of Tasti D-Lite’s over 100 flavors, Green Tea and PB Moosemellow are made from the finest ingredients with no artificial sweeteners.

For over 20 years, Tasti D-Lite—the world's number one good-for-you dessert—was sold through more than 60 independently owned and operated locations throughout New York. Now, Gotham’s favorite healthy frozen treat has a fresh image that is being taken worldwide. Tasti DLite plans to build a 500-center franchise network in just five years. With a world-class operating team, the company is undertaking a program of product innovation by bringing science and nutrition to the offerings, a complete focus on service improvement, flavor innovation, and customer involvement. For additional information about Tasti D-Lite, please log onto www.tastidlite.com

# # #

Press contact:
Jodi Hassan at ALISON BROD PUBLIC RELATIONS
212.230.1800 / jhassan@alisonbrodpr.com

New York’s Favorite Guilt Free Treat Expands Worldwide

Wed, 14 May 2008 02:07:16 GMT

FOR IMMEDIATE RELEASE

Tasti D-Lite Signs its First International Development Agreement in South Korea

May 13, 2008 // Franchising.com // (Nashville, TN) Tasti D-Lite, this week, finalized its first international development agreement to open Tasti D-Lite centers in South Korea. Led by franchising veteran Jim Amos, Tasti D-Lite has begun its expansion from New York throughout the United States and now, around the world.

The first international Tasti D-Lite master franchise agreement was signed with Coffee Bean Korea Co., Ltd. The first centers in South Korea will likely open this summer. Each store will open with the new Tasti D-Lite image and will serve the brand’s healthy frozen treats and new flavors and products being introduced this year.

"The expansion for Tasti D-Lite into the international market is a milestone for Tasti D-Lite," says CEO Jim Amos. "The growth into South Korea is particularly significant because several fad yogurt chains have their roots in this market. With these centers, Tasti D-Lite positions itself as a worldwide player in the frozen dessert category."

Coffee Bean Korea Co. Ltd. has a top-rate reputation. The company has already opened an impressive 122 units of a U.S.-based coffee concept since 2001 and plans to replicate this same success with Tasti D-Lite. The company plans to open four Tasti D-Lite centers in prime locations in Seoul this summer. A dedicated management team for Tasti D-Lite Korea has already been assembled and will be trained in New York this May.

"South Korea is the prime place for Tasti D-Lite’s premiere international expansion," says Coffee Bean Korea Co. Ltd President Simon Park. "Our team is thrilled to be bringing Tasti D-Lite to South Korea and we look forward to a long and rewarding partnership with the Tasti D-Lite brand."

For over 20 years, Tasti D-Lite—the world's number one good-for-you dessert—was sold through more than 60 independently owned and operated locations throughout New York. Now, Gotham’s favorite healthy frozen treat has a fresh image that is being taken worldwide. Tasti D-Lite plans to build a 500-center franchise network in just five years. With a world-class operating team, the company is undertaking a program of product innovation by bringing science and nutrition to the offerings, a complete focus on service improvement, flavor innovation, and customer involvement.

For additional information about Tasti D-Lite, please log onto www.tastidlite.com

# # #

Press contact:
Jodi Hassan at ALISON BROD PUBLIC RELATIONS
212.230.1800 / jhassan@alisonbrodpr.com

Tasti D-Lite Launches its Franchise Program with Current Licensees

Fri, 09 May 2008 15:17:48 GMT

FOR IMMEDIATE RELEASE

Existing Tasti D-Lite Owners Sign Franchise Agreements with Tasti D-Lite LLC

(May 5, 2008—New York, NY) Tasti D-Lite, New York’s favorite guilt-free dessert is ready to remodel a majority of existing retail centers with the new Tasti D-Lite brand image. As of last week, the owners of 36 existing independently owned and operated centers, located primarily in New York City, finalized franchise conversion agreements with the Tasti D-Lite management team.

These stores, previously independent licensees, will re-open as Tasti D-Lite franchises beginning this spring. The stores are primarily located in New York City and surrounding areas. Most will remain open through remodeling. The company also announced that it will introduce new Tasti D-Lite flavors as well as other new products in the coming months. These new flavors and products will only be available at franchised Tasti D-Lite locations.

"Tasti D-Lite couldn’t be happier that so many existing owners have agreed to join our team and convert their stores," says CEO Jim Amos. "These owners are the ones who have made Tasti D-Lite a New York phenomenon, and we look forward to building on their success transforming their stores into the new look and feel of Tasti D-Lite."

Newly converted Franchisee Bruce Weiss adds, "It is clear that Tasti D Lite LLC has already spent an enormous amount of time money and effort and has assembled a very impressive team with great expertise, vision, passion and dedication that will no doubt make this brand the number one frozen dessert in our category in a very short time."

For over 20 years, Tasti D-Lite was sold through more than 60 independently owned and operated locations throughout New York. Now, Gotham’s favorite healthy frozen treat has a fresh image that is being taken worldwide. Tasti D-Lite plans to build a 500-center franchise network in just five years. With a world-class operating team, the company is undertaking a program of product innovation by bringing science and nutrition to the offerings, with a focus on service improvement, flavor innovation, and customer involvement.

For additional information about Tasti D-Lite, please log onto www.tastidlite.com

# # #

Press contact:
Jodi Hassan at ALISON BROD PUBLIC RELATIONS
212.230.1800 / jhassan@alisonbrodpr.com

Tasti D-Lite and the Social Media

Thu, 01 May 2008 02:22:29 GMT

For as long as blogging and Social Networking sites have been around, there has never been official online representation or engagement with our customers. We at Tasti D-Lite find it fascinating that our loyal customers, however, have been busy on their own creating various blogs, groups, pages and even videos related to this NYC phenomenon. Never mind the contribution from the media and TV which simply stems from the love that the people have for the product.

For example, a simple search on Flickr will find (to date) 144 pictures related to Tasti D-Lite. That’s where we found this great picture.
There are currently more than 15 different Facebook groups related to Tasti D-Lite that have been created by individuals with a total of over 500 members having group names such as “Tasti-D Rules My Life” and “Tasti D-Lite Addicts.” (We finally have a Facebook product page that members can add to their profiles when they become “Fans.” It can be found here.)

It would only seem logical that such fans would organically spread the word on the Internet as they have on the streets. From time to time we will be recognizing the efforts of these individuals and engaging in some fun things related to the Web. Better late than never, now is a good time to start showing our appreciation.

Where do we start?
We would first like to recognize a fellow named Sam D. Since August of 2007, Sam has been providing commentary and reviews on Tasti D-Lite and it’s many different flavors. His fair and honest assessments are probably the best consolidation of online flavor reviews in existence. The pictures are great as well. Sam, we appreciate your enthusiasm!

We are excited to see what our customers will come up with next as we expand into other areas of the country and around the globe.