the ones that use the word "guarantee" and any commercial that concerns "miracle weight-loss" and "breakthrough exercise" products.
everyone seems to be offering the "ironclad guarantee" without saying exactly what the guarantee IS and what their end of providing the implied satisfaction is going to be. that makes a rather potent concept rather meaningless. Bowflex has a commercial wherein the actor says something like "I can try it for 30 days, and if I don't like it I can send it back!" egad. Imagine ... unpacking carefully enough to make it possible to re-use the packaging, photographing the process so you can remember how to put everything back into the packaging, and THEN arranging for shipping AND paying the shipper to effect the physical return. From my experience, returning something like that can cost a couple of hundred dollars (because the consumer doesn't have either: a shipping department which keeps costs down through managed payroll, or a volume of business with an over-the-road carrier that allows for a significant discount in cartage charges.
Those "miracle weight-loss" products? There's no part of their claim which makes it clear that you won't grow a second head in 10 years. They also have all that teeny-tiny fine print at the bottom of the screen that flashes by too quickly to read. So when you order the stuff (presuming the seduction is successful), it's likely that you may have some expectations that are not supported by what the compoud is actually capable of. Meanwhile, there's that "guarantee" thing again .... sure, you can send the empty or partially empty container back (rather cheaply, too) and get your money back. Meanwhile, your dollars have been in their investments, and will likely remain there for a while longer until they finally get around to refunding you. Patience is a virtue, and it's what they're counting on in the event that a consumer actually returns something. Most people don't.
Regarding what I'm currently reading ... it has come to pass, actually, although there are a few layers of sheep's clothing to penetrate before being able to see the Wolf for what it is. Business runs government, and by association and extension Government IS business. baaa-baaa-WOOF
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