GAP STORES, ATTRACTION MARKETING AND BUILDING A NETWORK MARKETING BUSINESS

What does shopping at GAP have to do with starting and building a network marketing business?

Visit your local GAP store and take a close look. It is a perfect example of creating fun and pleasurable shopping experience. To begin with, GAP stores are spotlessly clean and very well lighted. It is likely that when you enter, you will hear your favorite kind of music.

Does anyone bug you to buy that khaki pants you look at? No. Does anyone try to “close” you? No. Is someone overcoming your objection when you are simply not ready to buy? No way! GAP people just work hard on serving you. They will let you touch anything you want to touch, even if you ruin their amazingly folded clothing on display.

Why? Because they know that if you don't buy today BUT you have a pleasurable experience, you will feel so attracted to them that you will come back.

And they are right on target
They don't concentrate on making a sale.
They concentrate on creating a customer for life.

In my five and half years in the network marketing industry, I have seen many network marketers try to sell and close and lose friends in the process.  Now, let us be clear that one of the fundamental success factors in any network marketing business is the repeated sale and purchase of reasonably priced, high quality products that real customers really want and really use, month after month after month.

What if you could attract dozens or even hundreds of customers for life without calling leads, losing money on advertising and also without focusing on making the next sale?

I spent much of my early years in network marketing buying and calling leads and advertising with sizzle cards.  I made thousands of calls to leads and spend thousands on leads.  I enrolled very few customers and no business partners.

I thought the answer was to work harder, make more cold calls and to advertise more.  Then I was introduced to the concept and practice of attraction marketing.

Then I learned about and started practicing attraction marketing.

Attraction marketing is about making a customer for life not just making a sale. It's about connecting your passion in business with your perfect clients and customers and giving them a enjoyable experience with your company. People like buying but they hate being sold. Attraction marketing is based on alignment with Universal law and the principles of positive energy not on struggle, lack, and resistance. When using the principals of attraction marketing you are leading not selling. You need to give value and be of service every step of the way without giving away the store.

These tips will get you ready to put attraction marketing into action.

1. Start with the end in mind- what are your big vision success intentions for your business? Allow yourself to dream and continue to cultivate your dream daily. This is where you would look at what you REALLY want to create with your business in the next five years; it’s more than bottom line.  What really inspires you, burns the “fire in your belly”?

2. Get crystal clear on what you really want your business to do for you. Take a serious look at the amount of income you want, what your life will feel like with a successful business. What benefits will a thriving business bring into your life.?

3. How do you want to be of service and what contribution would you like to make in the lives of your clients and customers? It doesn’t matter if you have a service business or product business, the clear intention of being of service positions you for success from satisfied customers and their referrals.  You can then practice what Zig Ziglar teaches: “You really can have everything you want if you simply help enough people get what they want.”

4. What are you most passionate about doing in your business? When you have passion you have confidence, enthusiasm, and success. You are attractive to your customers when you are being passionate about your work.  This comes back to your posture and belief.  People will be attracted to you if they see that you are passionate, really care about them and can help them solve a problem and get what they want.

5. Take stock of where you are- has success been a struggle for you? Do you seem to have the same resistance and road bocks? Does it seem like you have a self imposed glass ceiling to your financial flow? Are there any beliefs you hold about your own success that are getting in your way? You will need to become aware of these and remove them before you can become an attraction magnet..

6. Detach yourself from the outcome and focus on becoming the person you must be to become a leader and attractive in your sphere of influence and in the marketplace.  When I started studying the “One Year Success Plan” by Jim Rohn, I really began changing my habits, language, speech, associations and skills.  Find what  you must do and get started.

7. What are the solutions you really enjoy providing for your customers? When you are clear on the solutions you enjoy providing you are giving your customers a greater benefit.

8. Clearly define your target market. Having a specific and clearly defied target market does not limit your audience, in fact it broadens and deepens your pool of customers and makes them much easier to market to. Clearly defining your target market is as much about who would be a perfect customer in your mind as it is about their characteristics, demographics, psychographics. etc.

About the author

Jon Roussel is a five year veteran of the network marketing and home based business industry.  He owns a business in Beverly, MA and teaches business owners and others how to start and success with a home based business that will generate a long term reliable leveraged residual income.  Learn more at. http://www.jonroussel.ws