| | A Difference of Paradigms...One day at a car show . . .
Seller: Hi there. Here to buy the most technological car in the world, the Mastec Turbo 320i?
Buyer:
Hi! I’m looking for a new car and I’ve heard quite a bit about this
model. Obviously, I have a few questions about the car before I decide
to buy.
S: No problem. You will soon see that this is the
best choice for you. The Mastec Turbo 320i is the latest in motor
engineering. It is the safest vehicle around, providing you with a
sense of security and a great feeling of peace. Its impressive style
and performance will outperform your greatest expectations.
B:
Sounds good! Do you have any test results on performance and safety
features? Any information on fuel consumption? The results of crash
tests, perhaps? I would like to take a look at those.
S: Who
needs tests? To ask for tests is quite narrow minded, don’t you think?
There are other ways to determine if a car is the perfect and safest
model.
B: Such as?
S: Personal experience is one way: drive the car and you will find out; just drive it once, and your eyes will be opened.
B: Okay, let’s take a test drive.
S: Sorry, but you can only drive it once you have bought it.
B: What? That doesn’t make sense. What guarantee do I have that it will actually work?
S: Prove that this car isn’t safe or mechanically sound!
B:
What? But I’m the potential buyer; I don’t need to prove anything. As
the seller, the onus is on you to convince me that your model is worth
driving.
S: You are too skeptical, young man. Take it from me: drive this car, “it is a free gift!”
B:
A free gift? I’ve realised that that is simply an advertising slogan to
attract potential buyers. Even if you give me the car for free, I still
have to pay in terms of time and energy washing it, servicing it, and
fixing it. A car can never be free because it demands some form of
commitment. I have to know exactly what I’m buying before I commit.
Anyway, the small print in your pamphlet says that I will have to pay
10% of my monthly salary for the rest of my life for the vehicle. Where
is the “free” in that?
S: Let’s not worry about costs. Buy
it! You won’t be sorry. If you don’t, you will drive another model with
terrible safety standards, and you will most certainly die a horrible
death in a motor accident. Save yourself from much suffering: buy this car before it’s too late.
B:
So now you use fear in an attempt win me over? Again I ask you: what
guarantee do you have that it will actually work as you claim? You say
a lot, but you have little to back it up.
S: [Sighs]
You just have to trust what I say. You know, we can argue all we want
about mechanical tests and verifiable evidence, but at the end of the
day it all boils down to something called faith. All you need is faith to realise that this car is the only top class vehicle in the world! This is a matter of the heart, not the mind.
B: I’m sorry, but faith is not enough. Thanks for your time, but I’ve decided not to buy the Mastec Turbo 320i. |
| | Posted 4/22/2007 7:29 PM - 22 views - 1 comments
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