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sw3ethartz
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read my profile
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Interests: Tennis, Poetry, Wine/mountain/rock climbing, Yoga, Analyzing Ads/ Commerical campaigns, Reading
Expertise: sleeping, web browsing and drinking
Occupation: Marketing
Industry: Business
Message: message me
AIM:  qtram96
Member Since:
3/27/2003
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| Xanga.com to Pay $1 Million for Violating COPPA Rule
Social networking Web site operators Xanga.com Inc. and its principals, Marc Ginsburg and John Hiler, will pay a $1 million civil penalty for allegedly violating the Children’s Online Privacy Protection Act and its implementing rule. The penalty is part of a settlement with the Federal Trade Commission announced Sept. 7. The complaint and consent decree were filed by the Department of Justice on the FTC’s behalf in the U.S. District Court for the Southern District of New York. According to the FTC, Xanga.com collected, used and disclosed personal information from children under the age of 13 without notifying parents and obtaining consent. The penalty is the largest assessed by the FTC for a COPPA violation and is more than double the next largest penalty. Incorporated in 1999 and based in New York, Xanga.com, was founded by Messrs. Ginsburg and Hiler. They created 1.7 million Xanga accounts over the past five years for users who submitted age information indicating they were under 13, the FTC said. Besides paying $1 million, the order prohibits the defendants from violating any provision of the COPPA rule and requires them to delete all personal information collected and maintained by the site in violation of the rule. The defendants also must distribute the order and the FTC’s How to Comply with the Children’s Online Privacy Protection Rule to certain company personnel. The order contains standard compliance, reporting and record keeping provisions to help ensure the defendants abide by its terms. For the next five years, the defendants must include a link to the Children’s Privacy section of the FTC’s www.ftc.gov site on any site they operate that is subject to COPPA. They also must include links to the FTC’s recently published safety tips for social networking on any of their social networking sites. | | |
| i've discovered something that gives me the strives and motivation to enjoy my work. i just realize that i like writing reports.....something with analyzing the trends and forcasting the future trends and implementing "new and improve" strategies.... | | |
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I'd predicted this would happen to Express about a year ago.....they were doing fine, profit was up until decided to change their strategies. Personally, I think their clothes are too revealing, another word, hip, for the working class and too expansive and not so hip for the teens/young women. They're stuck in the "no-man's land."
btw, Limited, a division of Express is having a huge sale.
that's it for today.....
Story appeared on page 2
October 13, 2004
Express to Cut 140 Workers |
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NEW YORK — Streamlining to raise profits and efficiencies, the Express division of Limited Brands Inc. has decided to cut about 140 jobs.
One hundred of those jobs will be eliminated at the Columbus, Ohio, office for Express. Another 40 or so will be taken out of the New York office for Express and from the field. Positions in financing, planning, allocation and marketing will be affected, bringing the Express central team down to about 300 people.
Lately, the performance at Express has been inconsistent and affected by major strategy shifts, which are expected to pay off down the road. Among the most significant has been the transformation from a fast-fashion orientation inspired by runway presentations to a more sophisticated and designed presentation, but still young in appeal. Express reported flat sales of $2.2 billion last year.
In addition, Express has become less price promotional, currently staging quarterly clearances, and the store count has been reduced to 914 units, from more than 1,100 in 2001.
Still, the corporation has been investing in Express stores by converting many to dual-gender stores and maintaining top-performing women’s stores and top-performing men’s stores.
Kenneth T. Stevens, Express chief executive officer, and Paul Raffin, president, issued a statement Tuesday that said: “Express associates today discussed the continuing evolution of the brand and our new organizational alignment and work processes. While the majority of our organizational changes are activity related, we are eliminating a number of positions and redefining roles and responsibilities throughout the organization.”
The executives also said one-on-one meetings were held Tuesday morning where associates were let go, with the hope that many could be reassigned to other areas of Limited Brands. Outplacement services and severences are also being offered.
A hiring freeze at the division was initiated earlier this year to study the staffing situation. The company did not state how much money it hoped to save by the streamlining.
— D.M. | | | |
| A&F provoked another controversial issue. once agian, A&F is being criticized for mocking gymnasts. The company has been asked to stop producing the T-shirt, which features the words "L is for Loser" next to a picture of a gymnast.
in august, Abercrombie was slated in for producing two T-shirts poking fun at both Kentucky and West Virginia in the US.
it still puzzles me on how the company manages to produce high margin of profitabilty and seizes customer loyalty. i guess there are indefinte ways to promote and advertise your brand. different strokes for different folks.
....and i'm still learning | | |
| little do you know what you learn while web browsing, i mean, while doing marketing research....
interesting...did you know that Hanes is one of sara lee's product lines? i thought sara lee only produces desserts. additionally, they also market household items such as shoe polish, meat, and hot dogs.
"The company is betting that increased advertising and new packaging will promote the Hanes line of T-shirts and underwear as a brand for the young and hip. The women’s line will expand into socks and sleepwear."
another case on the clothing line...Pentland Group PLC's clothing unit Ellesse USA Inc. sued rapper Sean "P. Diddy" Combs and his Sean John urban-apparel company, claiming his clothes use a tennis-ball logo similar to one protected by an Ellesse trademark. | | |
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