Know your frozen enemy. Photo illustration: Everett Bogue/Map by Jason Lee
| Country of Origin | Social Aesthetic | Product Pitch | NYC Locations | Critical Reception | |
|---|---|---|---|---|---|
| Pinkberry | USA | Carvel via Hello Kitty | The Carvel of frozen yogurts | Four: Midtown West, Chelsea, Nolita, Upper East Side. | “Don't be fooled by this one. It’s candy in a cup!” —NYM Reader |
| Yolato | USA | Stark, no-frills. | The gelato of fro-yo (as the name implies). | Three: West Village, Upper West Side, Chelsea. | “[I]nciting an ugly East Coast–West Coast frozen-dairy-treat war.” —Rob and Robin |
| Red Mango | Korea | Reeks of authenticity; the thinking man’s yogurt. | Brags of having half a million active cultures. Ew. | “Coming soon” to Times Square and Flushing. | “That overly sour tart flavor is much less [than Pinkberry]. Hardly noticeable. What is noticeable, however, is the creaminess of the yogurt.” —Will Work for Food |
| öko | USA | Greener than thou. | Greek-style yogurt. | One: Park Slope. | “[This] greener-than-green business ... has tailored itself for Park Slope.” —Josh Ozersky |
| /eks/ | USA | Hipper-than-hip candy-stripe, think Barnett Newman and Meg White. | Poor man’s Pinkberry. | One: Williamsburg. | “It all adds up to the feeling that you’re having dessert in a finished basement in the Tokyo suburbs.” —Knifed + Spooned |
| Grom | Italy | None. | World-class Italian ice cream. | One: Upper West Side. | “The company’s mission is to make gelato the exacting, old-fashioned way” —Rob & Robin |
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