1. Courage is not the absence of fear — it’s inspiring others to move beyond it

2. Lead from the front — but don’t leave your base behind

3.Lead from the back — and let others believe they are in front

4. Know your enemy — and learn about his favorite sport

5. Keep your friends close — and your rivals even closer

6. Appearances matter — and remember to smile

7. Nothing is black or white

8. Quitting is leading too

To get a better idea of what he is talking about follow this link. (TIME)